*Open for 2025 growth & brand projects

Creative
Strategist.

Iā€™m Charleen ā€” a growth-focused digital marketer who blends data, consumer psychology, and sharp storytelling to turn attention into revenue.

Recently: doubled sales for two hospital business units, grew event participation by 20%, and drove a 40% social growth spike ā€” all while building long-term brand equity.

View Revenue Stories See What I Do

The Growth Lab

This is the stack I bring into every brief ā€” strategy, creative, performance, and insight working together instead of fighting for budget.

Brand & Story
Performance
Systems & CRM

Growth & Strategy

Where we decide what "good" actually means.

North Star

Turning vague goals ("we need more leads") into measurable, full-funnel plans that tie story, media, and CRM together.

Brand & Growth Strategy
CRM & Lifecycle
Conversion Funnels
Launch & Events

Content & Creative

Making the strategy feel human.

Thumb-stopping

Building concepts, scripts, and formats that look native to the feed ā€” but are designed to move one specific metric.

Content Marketing
Copy & Storytelling
Social Media Strategy
Creative Testing

Performance & Tools

Numbers, but make them useful.

Dashboards

Making sure every view, click, and open has a job ā€” and that your stack actually talks to each other.

Google Analytics & Ads
HubSpot
Hootsuite & Mailchimp
Reporting & Dashboards

Insight & Experiments

Finding the "why" behind the numbers.

Test & Learn

Turning research, feedback, and tests into clear next steps instead of endless slide decks.

Market Research
Competitive Analysis
SEO & SEM Strategy
AI-Assisted Workflows

Currently deepening all of this through an M.S. in Digital Marketing & Media at Yeshiva University (graduating May 2026).

Revenue Stories

A few snapshots of where strategy, creative, and analytics came together ā€” and the numbers moved in the right direction.

Healthcare marketing visuals featuring hospital environment and digital screens

Hospital Conversion Engine

+100% Sales

Corporate 24 Hospitals ā€” designed and ran digital campaigns across Facebook, TikTok, and email that doubled sales for two business units, while safeguarding brand reputation during high-stakes moments.

Conference audience and speaker on stage at a marketing event

Event Funnel Engine

+20% Attendance

Marketers Association of Zimbabwe ā€” coordinated campaigns and workshops that grew event participation by 20% and lifted email open rates by 15% through better targeting, timing, and messaging.

Financial team working with tax documents and laptops in an office setting

Tax Firm Digital Launch

+40% Social

Misfort Tax Consultancy ā€” launched integrated digital campaigns that increased social followers by 40% and strengthened inbound lead flow, earning back-to-back Employee of the Month awards.

How I Got Here

A quick snapshot of how I moved from sales and events into strategy, digital, and growth.

2024 ā€“ Present Ā· New York

M.S. Digital Marketing & Media + Freelance

Studying at Yeshiva University while working as a digital marketing freelancer with Triple Eight Creative and volunteering for PM Evaluation & Therapy Services.

Day-to-day: building strategies, running experiments, and using real campaigns to test what I learn in class ā€” then feeding those insights back into my client work.

EY LinkedIn Research Project Triple Eight Creative Digital Marketers NY
2024 Ā· Corporate 24 Hospitals

Digital Marketing Officer

Owned digital strategy across two business units: built campaigns, optimized funnels, and doubled sales while keeping messaging sensitive and human in a healthcare context.

This is where I sharpened my crisis management and learned how much trust matters when youā€™re asking people to make health-related decisions.

2019 ā€“ 2024 Ā· Zimbabwe

Marketing Officer ā†’ Coordinator ā†’ Sales

Cut my teeth in sales at Heritage Life (20% lead conversion), then moved into marketing at Misfort Tax and the Marketers Association of Zimbabwe ā€” launching campaigns, growing social by 40%, and building events that people actually showed up for.

These years taught me the fundamentals: how to talk to real people, how to respect budgets, and how to measure success beyond vanity metrics.

Random Thoughts

Dec 07

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